Natural nutrition begins here. Instinct Be Natural Lamb & Oatmeal starts with grass-fed lamb and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by a belief in the power of raw, each piece is tumbled with crushed freeze-dried raw beef - raising the bar in nutrition and taste. Raw is real meat, natural, protein packed, minimally processed and made from whole-food ingredients. Made in the USA with the finest ingredients from around the world. Natural nutrition with added vitamins and minerals.